ATTENTION Serious Shooter: Don’t spend another dime on ammo or firearms training until you read this important message about…
That’s right. My new tool will have you shooting 300% better in 21 days
or your money back… for less than the cost of a box of practice ammo!
Dear Fellow Shooter,
I don’t know about you, but I’ve had it.
That’s just plain wrong.
So I decided to do something about this situation. But before I tell you about it, let’s clear up one thing.
If you’re anything like me, and every single shooter I know – from complete newbies to recognized world champions – then you’d love to shoot faster, tighter and more accurate groups–especially under stress.
But how do you acquire and keep the skills necessary to do that without spending all your time and money in the process?
C’mon, let’s face it. Not everyone is lucky enough to be a sponsored shooter with unlimited ammo and the time to put 5,000+ rounds down range every month. (I wish!)
I started shooting my older brothers’ bb guns at a young age. (I’ve had trouble remembering exactly when. But recently when my folks were visiting, my dad and I talked about me shooting a barn swallow off of a branch when I was 4 or 5.)
As I got older, the guns got bigger and more fun to shoot. I started shooting competitively, traveling around the country to training schools, and have been carrying concealed or open carry for the majority of my waking hours for the last 15 years.
But these last few years have been tough. Yes, it’s getting freakin’ expensive to go out shooting. Even .22 ammo is getting pricey… that is, if you can find the darn rounds!
So, as ammo prices went up, my time at the range went down… and so did my shooting skills! Pretty frustrating.
You see, over the years I’ve invested heavily in firearms training. At least 30 different courses… probably around $10,000. (I’m not saying that to brag. Just to let you know I take my shooting seriously.)
I got hit pretty hard in 2008–my business, my finances, AND my shooting skills. I simply couldn’t afford to keep training and practicing like I had been. It was painful – but I didn’t to know to do about it.
Little did I know that what I learned then would be SO important a few short years later when ammo almost disappeared and the prices on what was left skyrocketed…
At first, I started doing all the old-style Dry Fire drills I had picked up from my trainers.
But honestly? They were boring as hell. And for me, when something gets boring I lose interest and stop doing it. Eventually, I just tried to do the best I could at the range, with the resources that I had. Besides, some of those dry fire drills were pretty darn bad from a muscle memory perspective.
What happened was, my brother had just returned home from leading a team in Afghanistan and we decided to go out shooting. I was popping out shots down range in a flurry, feeling proud of my speed and my 8″ groups.
Then I looked over at my brother.
A highly trained Special Forces veteran.
He was shooting about a third as fast as I was.
At first I felt pretty sorry for him. I mean, what else could I feel? He certainly wasn’t shooting in a way that would save his life in a firefight.
But then I looked down range.
After all those rounds, his target had only one ragged hole. And that’s when I realized…
Then, with each succeeding magazine, he shot faster and faster until he was practically shooting twice as fast as I was. And his groups were no bigger than the size of a golf ball.
I was astounded.
I asked him how he did it. He looked at me, shrugged and said “We teach guys to do a lot of dry fire drills.”
Wait, whaaaat?? You mean all those boring drills could actually help me to shoot even better than firing live rounds?
Then he said “If you don’t keep practicing the new shooting skills you learn, you’ll lose 20% of what you learned within 7-10 days…. and up to 80% within a few weeks. The only way you can afford to get enough trigger time in is to dry fire. The problem is, most people don’t. And that’s why they shoot like you.” Ouch! He gave it to me like the older brother he is.
I can tell you right now, I went home and started compiling a list of all the live fire drills, tactics, and techniques I’d been taught. Then, I figured out how to convert the live fire skills I’d learned into dry fire drills and I actually started to do them. I’ll be honest, I’m a pretty busy guy with the wife and kids, so I usually don’t get to practice more than 10-15 minutes per day.
But you know what?
I was spending less time at the range (and a heck of lot less money on ammo!) and my skills were better than they had ever been.
It was pretty wild. And I got a little obsessed with figuring out as many at-home firearms training shortcuts as possible.
I started to study everything I could about dry fire and dry fire drills, but the more I studied, the more “down the rabbit hole” I went! What started off as just a “small project” quickly morphed into something much bigger than I had anticipated. (Ever have that happen to you?)
I talked to every law enforcement and military special operations instructor I could find–and trained with every one who would take me. I grilled my buddy who was a SEAL with Team 3, as well as my brother. I interviewed some of the top competition shooters out there, like Dustin Ellermann and Mike Hughes. (The winner and runner-up of Season 3 of History Channel’s “Top Shot” TV show.)
The result of that was my best selling book, Tactical Firearms Training Secrets, which details the cutting edge research on dry fire training, airsoft training, and mental imagery. It’s an incredible book, if I do say so myself, that really gets into the psychology, physiology, and “brain hacking” techniques to shortcut the training process. (I’ll tell you how to get a KILLER deal on it in a minute…)
But here’s the thing… even though Tactical Firearms Training Secrets was a passion project that delivered dramatic improvements in an incredibly short period of time, it had one big flaw: While it went into PhD level performance psychology and physiology, it didn’t lay out a bunch of “easy button” simple drills that people could do immediately.
In fact, after going through the book, several shooters of all levels told me is that the book was great, but they really needed a highly effective collection of dry practice drills that they could do on their own at home without a lot of setup or cleanup time.
Turns out, most shooters think the same thing:
Traditional dry fire drills, teach bad muscle memory, are boring and you’ll quickly stop doing them.
I knew that I had to do something to help others experience the incredible results I had seen myself.
But to do it, I needed something that would solve the universal problems that most shooters share:
But before you get to that, I want to share something that you can use right now that will make a huge difference on your shooting…
Using an inert platform, practice a 10 second drawstroke and 10 second reverse drawstroke. Focus on making every rep exactly the same. The more consistent you are, the deeper the groove you’ll create and the better you’ll perform under extreme stress.
It’s vital with this drill to make each repetition exactly the same as the previous one. I refer to this as the “Deep Groove” concept and the simplest way to visualize it is that if you practice 100 drawstrokes in a row and they’re all slightly different, you’ll create 100 different, very shallow, neural pathways and the brain will be forced to waste time trying to figure out which one to use under stress.
If, on the other hand, you practice 100 identical drawstrokes, you’ll be creating one deep neural pathway that the mind will be able to default to and execute without delay.
That’s just one “easy expert example” of what I put into my new, “budget-priced” product.
And there’s more where that came from… a LOT more.
Dry Fire Training Cards –
The Best Way to Keep Your Shooting Skills
In Peak Condition All Year Long
Dry Fire Training Cards pick up where high-priced training courses leave off.
They are a collection of more than 50 dry fire training exercises and drills that cover shooting fundamentals, advanced concepts, dry fire exercise drills, dry fire complex movement drills, and low-light drills.
They don’t replace live training…they are a force multiplier that will allow you to create neural pathways (muscle memory) and hardwire perfect form into your subconscious mind faster (and cheaper) than what is humanly possible with just live fire or traditional dry fire alone.
Even better, there’s plenty of variety… so you won’t get bored!
And the best thing is, they’ll work seamlessly with whatever training you’ve had in the past.
With more than 50 dry fire exercises and drills contained in the Dry Fire Training Card Deck, you’ll always have another fun, powerful and exciting dry fire drill to look forward to!
Here’s Just a LITTLE of What You’ll Discover When You Get Your
Dry Fire Training Cards –
You’ll also get a series of semi-complex motions to do that are designed to develop neural pathways faster and deeper than “pure” dry-fire alone.
This is professional grade, cutting edge performance physiology that is incredibly powerful—and it’s delivered in a way that anyone can understand and benefit from it.
Some of these have an exercise component to them, and others are just specific movements combined with dry fire.
The highest of the high speed of these drills come from a friend of mine who was a SEAL with Team 3. If you’ve read any books on SEAL operations in OIF/OEF lately, you’ve probably read about some of his hair-raising stories already. (You’ll learn more about him, as well as learn how you can train with him, when you get your deck.)
AND, since 80% of armed defensive encounters happen in low-light conditions, you’re also going to get low-light drills that will help you “Own The Night.”
Besides helping you prepare for the conditions where 80% of armed defensive encounters occur, when you train to operate successfully in low light conditions and then add light, you’re just that much better.
These cards printed on high-end poker card stock so they’ll fit almost anywhere and are durable enough to last a lifetime.
(To be honest, they’re printed on some of the best card stock in the world and the US printer I’ve been working with for the last 4 years actually sells to Chinese companies because they can’t match his quality!)
That’s why America’s elite military service academies choose to use dry fire training, as well as Army Special Forces, the Navy SEAL BUD/S program (several of the drills come from a former SEAL from Team 3) and more.
Dry Fire Training Cards will give you more dry fire training drills than any other product on the market. They’re fun, compact and easy to use…
And at a price you can afford.
What you’re really buying here is a training system that can help you perform at the level you need to with a weapon—no matter how stressful the situation or what the circumstances may be.
What’s that worth?
People currently pay thousands of dollars for ammo and training only to have their skills peter out unless they’re maintained.
Those skills are worth thousands of dollars and Dry Fire Training Cards will not only help keep them sharp… they can even help you improve on them.
But here’s the thing… these cards are expensive to produce in the US, plus I’ve got to shell out the money and pre-order thousands of decks just to get good pricing.
When I talked with firearms industry leaders and many of my professional “operator” buddies about what I should charge, I got back numbers all over the place…
Everyone agreed that a buck a drill ($52) was reasonable and $37 per set was a steal, though a few said I should go as high as $97 because the drills they teach are a “must have” item for shooters… and that those drills would pay for themselves SO quickly that they’d still be a bargain at those prices.
But through the years, I’ve always slept good at night knowing that I provide my customers with a LOT of value for their dollar.
So, I’m going to give you 2 options to get Dry Fire Training Cards…
I want to get Dry Fire Training Cards into the market, and help as many of my fellow shooters as possible, so I’m pricing the first printing reasonably at $21 + $6 Flat Rate S&H! (The first printing of 10,000 went to print on July 30th, 2013 and half of them have sold already! My printer has already told me that his prices are on the rise and the next printing will cost more.)
And if you take action now, I’ll also include these valuable bonuses:
And, just so you won’t have any excuse about getting started today you’ll also get:
Remember, this special offer is only available for a limited time. If you come back and you don’t see this offer, the bonus companion guide, the bonus printable version of the cards, or the introductory pricing, that means you missed out…so act now.
If you’re ready to order your cards right now, click here. But if you’ve got a couple more minutes, I’d like to tell you about an incredibly special offer…
You see, when you order Dry Fire Training Cards, I can afford to also give you instant access to the digital version of the Dry Fire Drills book and the printable version of the cards because there’s not a lot of cost involved in digital products. I don’t have to pay for printing, warehouse fees, storage fees, handling fees, packaging, or postage to get them to you. In short, you get a TON of value and I don’t have to pay a lot extra to give it to you.
But I know from experience that a lot of you are like me and want to hold stuff in your hands.
Because of that, I’ve created a special package that includes the physical AND digital versions of Dry Fire Training Cards, the Dry Fire Drills book, my best selling Tactical Firearms Training Secrets book that goes into the psychology and physiology behind optimal dry fire, airsoft, slow training, and mental imagery for peak firearms performance, my “Clearing Your House With A Firearm” report, and a special behind-the-curtain interview with Mike Hughes–runner up in Season 3 of History Channel’s “Top Shot” founder of Next Level Training, and creator of the SIRT laser training platform.
If you bought this package separately, you’d pay more than $70, but if you order now, I’ll give you a 47% discount, give you instant digital access to the entire package, and ship out your cards and books within one business day!
Look, I use these drills, our elite operators use these drills, and champion shooters use these drills…so there’s no question that you’ll see incredible results if you simply take a few minutes each day and use your Dry Fire Training Cards when you get them.
You’d have a hard time putting together this huge of a variety of dry fire exercises that reinforce each other, are practical, and don’t take a ton of setup & tear down time to use.
Besides that, card decks are the most useful format to use for dry fire drills. They’re easier (and more fun) than using your computer, a DVD, or a book.
And ANYTHING you can do to make dry fire drills easier and more fun means you’ll practice more often and become a better shooter in a shorter period of time.
But I still understand that you might still have doubts. And that’s why I’m going to invite you to be a part of my 21 Day Challenge AND offer you a full money back guarantee.
Here’s how they work:
I got the idea for a 21 day challenge from a friend of mine, Pat Kilchermann – who I’ll tell you more about after you get your cards – and it is brilliant.
Grab 2 identical targets and 20-50 rounds of ammo. Go to where you normally shoot and shoot half of the rounds at the first target. Save the rest, go home, and use my Dry Fire Training Cards for just 15 minutes per day for the next 21 days.
At the end of 21 days, go back to the range, shoot the 2nd half of your ammo at the 2nd target and compare the two. (Actually, I’d love it if you would take the time to snap a couple of pictures of your targets and send them to me to share with others – anonymously, if you’d like)
After 21 days, if you’re not absolutely THRILLED with how much you’ve improved, simply send me your before and after targets and your Dry Fire Training Cards in “like-new” condition and I’ll refund your full purchase price.
How can I make that kind of guarantee?
These drills have been proven to work by the apex of elite shooters and the ONLY way that you won’t shoot better after getting Dry Fire Training Cards is if you make the choice to refuse to train.
And, actually, if you’re the kind of weak-willed person who might roll over, give up, not use the cards, and then say they don’t work and ask for a refund, then please don’t waste your time or mine by buying them in the first place.
But, since you’re the type of person who values firearms training enough to read this far, I think it’s safe to say that you and I are cut from the same cloth.
You are determined to become a better shooter, are willing to put in 15 minutes per day, and wouldn’t pull hurtful shenanigans like that on a fellow shooter :)
Here’s to better shooting and tighter groups,
p.s. I wasn’t kidding about the special offer. I’ve already raised the price once.
p.p.s. You can order as many card decks as you like and you’ll only pay the $6 shipping ONCE. Be sure to buy extra decks for your friends, family and shooter buddies.
-Won’t Dry Fire Hurt My Gun?
Answer: If your gun is a quality factory made (preferably US, Israeli, or European made) handgun that was made since Reagan beat Carter and is a center-fire (not rimfire like .22), then you’re good to go. In fact, many handgun manuals explicitly say that it’s fine to dry fire. If you have any doubts, read your manual, contact the manufacturer, or ask a local gunsmith.
-I’ve trained with the best instructor at the best school in the world. Are you going to try to change my technique?
Answer: No. Dry Fire Training Cards will not replace current techniques that you have. They are not dogmatic and if you’d compare them to a country, they’d most resemble Switzerland–everyone gets along with Switzerland. Dry Fire Training Cards are designed so that every single instructor and school in the country can confidently sell them with the knowledge that the drills will help their students. In fact, I’m open to making custom decks for schools that are interested in having their branding and verbiage on the cards.
The purpose of Dry Fire Training Cards isn’t to teach technique, it’s to help you take the best technique that you already know and help you develop neural pathways so that you can execute solid fundamentals (rather than spraying and praying) under stress.
-I’m a newbie shooter. Will Dry Fire Training Cards work for me?
-I’m a special forces firearms instructor at the Special Warfare Center and School. How in the heck will your cards help a bad ass like me?
Answer: Dry Fire Training Cards will help any shooter who wants to improve their speed, accuracy, and precision. One problem with traditional dry fire training is that if you do the same dry fire training all the time, the mind learns to filter it out and the neural pathways don’t translate over to live fire.
The variety of exercises in Dry Fire Training Cards and the multifaceted approach means that your mind will get enough variety to be stimulated and for growth to keep happening.
Dry Fire Training Cards are designed to work best after a shooter has received SOME instruction from a qualified instructor…preferably an NRA, law enforcement, or military instructor with proper emphasis on safety and correct form.
This means that if you’ve trained at high end national schools like Frontsight, Gunsite, Suarez, Sig, ICE, Blackwater/Xe/Academi, Costa Ludas, Thunder Ranch, or any of the thousands of elite local trainers across the country, these cards will help drive home the lessons you paid to learn. Put another way, they’ll convert the techniques that you paid to learn and know in your head into skills that you can actually depend on under stress.
-I’m in horrible shape. Will Dry Fire Training Cards work for me?
-I’ve got nerve/muscle issues that cause the shakes. Will Dry Fire Training Cards work for me?
-I’m a world champion fitness guru. Will your Dry Fire Training Cards work for me?
-I have a non-functional/amputated limb. Will your Dry Fire Training Cards work for me?
Answer: Dry Fire Training Cards are not dogmatic and users can alter the drills so that they are more or less challenging without compromising the benefits of the drills. As you find drills that work particularly good for you, I’d ask that you email them to me so that I can share them with others.
Every single person is going to have a performance ceiling. If you’ve got the shakes or are in your 80s and out of shape, your groups won’t be as fast, tight, and accurate as if you were in the best shape of your life, but the drills WILL still help you shoot better.
A lot of shooters that I know (my 77 year old mother included) can’t shoot as much as they like anymore because of hand and wrist pain, but still view their firearms as a primary self-defense tool. Dry fire is a perfect tool for people in this situation.
-Are Dry Fire Training Cards safe?
-Won’t I put a hole in my TV if I do dry fire?
In this day and age, nothing is safe. If you try to eat Dry Fire Training Cards, you could choke, get indigestion, or some other crazy problem. You could get a paper cut from Dry Fire Training Cards. If you roll a card up, you could probably shove it in your ear and do some pretty good damage. I’m not joking with these examples—simply highlighting how warped our society has become in regards to “safety” and blame. In short, they’re not safe and if that’s a concern, you probably shouldn’t buy them.
Using Dry Fire Training Cards is another matter. By definition, dry fire training is responsible training with a weapon platform without any ammunition present or training, an inert weapon platform, or with a simulated weapon platform. You can still get hurt if you fall on it, trip and fall while doing a drill, etc.
But, if you have a negligent discharge during your training, then you weren’t doing dry fire. Dry fire is responsible training with a weapon platform without any ammunition present, an inert weapon platform, or training with a simulated weapon platform. If a live round of ammunition gets introduced into the mix, it is not dry fire and it is not an accident—it’s negligence and it’s your responsibility to keep it from happening.
When you order your Dry Fire Training Cards, I’ll share a handful of quick resources with you for safer dry fire training, but it’s important to remember that the purpose of a firearm is to project massive kinetic force and penetrate objects at a distance and anything you do with a firearm includes a significant amount of risk.
Adults who own firearms should have all firearms in their house secured so that unauthorized users can’t access them. It is their choice and responsibility, not mine or the cards, to determine who has access to the firearms. That being said, the drills can be done with inert training platforms like blue guns, SIRTs, or even kinetic platforms like airsoft (with the approval and supervision of the parent).
In addition, once you’ve done the drills for real and can see yourself doing the drill in your mind, Dry Fire Training Cards can be used for mental rehearsal without any platform whatsoever—just by going through the drills in your head. In fact, mental imagery (without physical movement) is a way that you can do firearms training on ANY commercial airline flight in the world—or even while you’re going through airport security…that is, until they start arresting people for thought crimes.
The terminology used in Dry Fire Training Cards is directed towards semi-automatic firearms shooters because that is what most people carry for self-defense purposes. Again, since the cards are fundamental and not dogmatic, they will work for revolvers as well as they work for semi-automatics. A few of the cards won’t be applicable (like malfunction drills) but the majority will be.
-I’m an instructor and I want to give/sell Dry Fire Training Cards to my students so they can retain the skills that I teach them after class. Can I buy cards at wholesale?
-I own a gun store/sporting goods store/internet store/gun show table and I’d love to sell Dry Fire Training Cards. Can I buy cards at wholesale?
YES! We love our resellers and have a number of high quality physical products that you can profitably sell. Simply contact Evan at wholesale at surviveinplace.com (get rid of the spaces and replace “at” with @) and he’ll get you pricing.
Do you have more questions? If so, click the blue “questions” box in the lower right hand corner of the screen. Otherwise, click the BIG yellow “Add To Cart” button to order right now.