September 27, 2015 – Houston, Texas.
On a muggy Houston night, two men with bad intentions were lurking at a Velero gas station.
About 11 PM, they strike.
A fierce struggle erupts as they jumped the owner of a Chevy pickup and drug him out of his vehicle.
Just a stone’s throw away… a passerby happened to see everything.
A good guy with a gun.
As the truck owner fought to thwart the carjackers… the passerby leveled his weapon and fired off multiple rounds…
The carjackers floored the Chevy and escaped…
…but the owner of the pickup slumped to the pavement, shot in the head.
Of course I know the passerby just wanted to help.
Being a Texan, I can imagine he’d had a lifelong affair with guns.
No doubt he fired off his share of rounds… probably since he was a kid.
But when push came to shove, in a tactical situation, his aim was not true.
Even though he had the best of intentions.
And I DON’T want that to happen to you.
I don’t want the gun grabbers to use stories like this as fodder to take away our 2nd Amendment rights.
I don’t want innocent people getting hurt.
And I sure as hell plan on doing something about it.
Look, if you don’t want to be “THAT GUY” who fails to neutralize a violent threat, perhaps even injures an innocent victim or bystander; this may be the most important few moments of your life.
Or the life of a loved one.
I run with the best of the best shooters on the planet.
Like Randy Watt, the former commander of the 19th Special Forces Group, Retired Team 3 SEAL, Larry Yatch, Former Force Recon Marine, Chris Graham, members of the Australian SAS, and other operators, high speed trainers, and competitive shooters.
And you’re about to discover the “master-key” to being accurate in ANY tactical situation.
It’s a secret used by Delta Force (aka: ACE, CAG, “The Unit”… or whatever name they’re secretly using this week), Navy SEALs, Marine Force Recon, snipers, law enforcement, intelligence agencies and virtually every “Top Shot” contestant and world class competitive shooter.
Using this secret, you can “hardwire” your shooting accuracy in 21 days.
That’s right, in just three weeks:
Big claim, I know.
But as you’ll see shortly, I’ll put my money where my mouth is.
And the best part is; you don’t have to spend a penny on ammo, range time, targets, a better gun, or fancy shooting glasses to use this secret.
What is this secret?
Even if you had an unlimited budget for ammo… and unlimited time at a range, you still would not match this secret’s power for shooting fast, tight, accurate groups.
Because if you could, you’d think elite military wouldn’t need to use this “Alpha-Shooter” technique.
Yet they do…
You’d think competition shooters would have better things to do.
But they don’t.
So if the most accurate “Alpha-Shooters” are using this secret… why wouldn’t you?
Of course if you don’t care to develop your shooting skills, I’d understand.
Some people just like owning a gun.
I know some folks just buy a gun and throw it in the safe… just in case.
And that’s fine.
But if you want to stop spraying rounds all over the range, and develop a consistent shot that practically puts one round on top of the other, I’ll share the secret.
It’s called, dry fire.
Here’s why it works.
You see, if you’re learning new skills, you need to practice them.
Because within a week to 10-days, you’ll lose about 20% of your technique.
And after a few weeks, your loss multiplies to around 80%
That’s why top Special Operations personnel use dry fire.
Even they don’t get to the range every day.
You can always tell the guys at the range who dry fire—they perform at a level that seems impossible to mere mortals.
I call them “Alpha-Shooters.”
That’s because when you dry fire, you’re practicing everything up to the point of pulling the trigger.
And THOSE are the factors that pre-determine your outcome.
Because once you hear the “bang”… your outcome is already fixed.
Of course… I know how fun it is to make things go “bang.”
I bet you do too.
But the simple fact is that the excited anticipation of the gun going “bang”… and the resulting kinetic effect on what the bullet hits… can easily distract you from shooting fast, tight, accurate groups.
And my bet is… this is EXACTLY where the bystander went wrong as he accidentally shot the carjacking victim.
In fact, I’d wager my entire gun collection and every round of ammo I own.
That’s why I’m writing you today.
If you get into a self-defense situation… or need to defend someone else… I want you to succeed.
And I know dry fire is a missing key for 99% of gun owners for becoming an “Alpha-Shooter” who gets the job done.
Don’t believe me?
Well, here’s what real shooters are saying:
But in a self-defense situation…
Even if you’ve heard of it before from an instructor or a buddy, you probably brushed it off as a “fad.”
Perhaps you just didn’t see the fun in it…
…or maybe you just thought it took a lot of time.
As an instructor, all I can say is no, no and heck no.
…all use dry fire.
And over 30 instructors I’ve personally trained with see the benefit of dry fire, even preach it.
Let me tell you about “Tommy.”
Tommy went to a $1,000, 5-day course where he trained with TOP instructors and shot 3,000 rounds.
At the end of the 5 days, he was so “in the zone” he felt like he could have taken down Bin Laden in his compound… all by himself.
Then Tommy went home and practiced dry fire, shooting bad guys on his TV a few times with an empty weapon—but that got boring pretty fast.
So he stopped doing dry fire training, and his skills from his $1,000 class petered out over the next few weeks.
And by the time he shot with his friends again, his skills were barely better than before the course.
It was humiliating.
All that bragging to his pals about his new skills… and he couldn’t back it up.
In fact, all he had left was a cool cap, a high-speed shirt, a bumper sticker and some happy memories of his high-dollar, high-speed training course.
His pals ribbed him about them all night over beers.
Dry Fire WOULD have kept his new skills sharp… if Tommy could have found a way to make it “not boring.”
By the way… I’ll admit, I made the story of Tommy up… well, kind of.
You see Tommy is just an example of dozens of people I’ve seen at ranges over the years.
They learn dry fire is the master key… but they make it boring.
Because it’s harder than heck to find a variety of drills that work!
Of course it’s boring if you only have 4 or 5 drills.
And I’ve never found a single instructor who has arranged them in a way to speed the gains of dry fire up for the average, and even expert shooters.
So I’ve created a way to make it “not boring.”
(In fact I get emails weekly brimming with excited students…)
By adding some structure, “hand holding”… and even a bit of “tough love” that will help you build HABITS.
And in 21 days, rookies and “old-guns” can hardwire HABITS of expert marksman accuracy… and retain them… PERMANENTLY.
I call this cutting-edge training…
Here’s how the system works.
Over a period of 21 days, I’ll deliver to you a specific drill every day.
These drills are in a specific order, and each one builds upon the last.
In fact, they’re all part of a system, built to speed the process.
You practice for 15 minutes.
Then each day, your nervous system builds “wiring” in a precise order.
At the end of 21 days, this “wiring” creates an automatic impulse that you don’t even have to think about.
The next day, you go to the range and watch as that impulse guides you.
And behold… your target has the TIGHTEST GROUP YOU’VE EVER SHOT.
Trust me, everyone paying attention will start treating you differently.
Because you’ll be well on your way to becoming an “Alpha-Shooter” because if this system.
Not only will you be a star on the range… but in a self-defense situation your impulses will automatically guide you to shoot more accurately than you would right now.
And that’s just the basic stuff.
Why Does The 21 Day Alpha-Shooter Challenge
Work Better than the Range?
Have you ever heard about the study conducted by Dr. Biasiotto at the University of Chicago?
Dr. Biasiotto split people into three groups and tested each group on how many basketball free throws they could make.
Then, he had the first group practice free throws every day for an hour.
The second group he told to visualize themselves making free throws.
The third group did nothing.
And after 30 days, he tested them.
The first group progressed by 24%.
The second group improved by 23% without touching a basketball!!!!
The third group did not improve at all, as you would guess.
Now… here’s the point.
Sure mental training can do just about as well as actual practice.
But how much time do you really have for the range?
And what about the money it costs to go for just an hour?
Range time can be $25 or more… another few bucks for targets, $70 for ammo… heck, an hour at the range can run you $100.
So, if you go to the range a couple of days a month… even once a week, dry fire at home can help you multiply your range gains faster than ever.
Because not only will you be practicing everything up to the time you pull the trigger… you’ll be creating a feedback loop from the visualization.
And when you do… it’s a 1-2 punch for your skills.
So I’ll admit, these drills don’t completely replace live training…
…but rather – they are a force multiplier!
Because not only do you get the benefits of visualization… you’re also practicing going through the motions without live ammo.
How does it work?
Doing this system of exact drills, in the correct order will allow you to create:
What kind of shooting performance is possible when you take a break from live fire training (and all the costs that go with it) and train at home with Dry Fire Training?
A while back, I took a six month break from live fire training, and used all of the drills you could get from me for 10-15 minutes a day.
I did shoot at a few monthly competitions (4), a few (4) timed fun shoots, and 2 qualifications, but did no live fire training for the entire six months.
Here’s a video showing you how I did:
Maybe that seems easy, but 80% of experienced shooters can’t do the same at 6 feet, with no time limit.
So, please, don’t underestimate the power of dry fire as THE quickest, easiest path to becoming an “Alpha-Shooter.”
And the best thing is, they’ll work seamlessly with whatever training you’ve had in the past.
Look… if you don’t see how dry fire can get you “lights-out” accuracy, bulletproof self-confidence… and it could potentially save your life… or the life of a loved one… even a perfect stranger who needs a hand… you never will.
If that’s you, just keep on doing what you’re doing.
But if you see what dry fire can do for your shooting… let me tell you how you can get started…
Considering an hour at the range can run you $100, you might think The 21 Day Alpha-Shooter Challenge would be pricy.
After all, how many range hours would it take to get “Alpha-Shooter” skills?
If you weren’t getting instruction from a pro… you could spend upwards of $30,000 to get “Alpha-Shooter” skills… and that’s a best case scenario.
And even if you thought you could “binge” on 21 hours of range time… it could cost $2,100… and you would only be reinforcing bad habits.
That’s why dry fire is a game-changer.
You don’t have to pay a fraction of the price to get “Alpha-Shooter” skills… in a fraction of the time.
Which is why I’m going to make this so easy for you.
Like I said earlier, I don’t want to see you make a mistake like the “good guy” in Houston…
…so I’m doing something I’ve never done before.
That means instead of joining at $47, I’ll cut over 60% off.
So today, you can join The 21 Day Alpha-Shooter Challenge for just $17.
That’s right a measly $17… that breaks down to less than 81 cents a day.
But today is the only day I can guarantee you get this special deal.
So don’t delay.
I made is so simple.
Just read a lesson a day, practice for 15 minutes, and in 21 days, go to the range and shoot.
If you’re not shooting tighter, more accurate groups after The 21 Day Alpha-Shooter Challenge… here’s what I think…
That means if you’re not 100% thrilled with how confident, precise and smooth your shooting becomes after the challenge – I demand you ask for a refund.
All you need to do is contact my support team and let them know you’re not satisfied.
They’ll give you an instant, no-hassle refund as soon as you ask.
No bones about it.
You see, I know these drills work.
The best shooters in the world use them because they work.
And if they don’t work for you… you probably just didn’t do the drills.
Which could be my failure for not making the three week challenge exciting enough for you, because if you’ve stayed with me this long, you’re probably not lazy.
The fact is, I rarely get refunds because the challenge delivers the goods.
Plus you get a full 60 days to try it… risk free.
That way you don’t need to start today, you can schedule it for whenever works.
Because you can start the challenge when you want… it’s completely automated after you “pull the trigger.”
You control when to start it, I’ll tell you how in your confirmation email.
By the way… you’ll be able to take the challenge anytime you want… for LIFE.
All for only $17… if you join now.
Ready to get started?
Before you do… I want to tell you about some EXTRAS I’m throwing in today.
And, just so you won’t have any excuse about getting started today you’ll also get:
If you come back and you don’t see the special pricing, the bonus cards, companion guide, or the printable version of the cards, that means you missed out…so act now.
I mentioned earlier that you could do the challenge free, if you wanted to.
Here’s how it works.
First, join the challenge. Then, when you’re ready, go to the range and shoot your first magazine of rounds at a target.
You pick the distance, light level and speed.
Take a picture of you with the target when you’re done.
Start The 21 Day Alpha-Shooter Challenge.
After the 21 days is up, go to the range immediately.
Again, shoot your first magazine of rounds at a target, using the same gun, ammo, distance, light level, and speed.
Take another picture of you with the target.
Send both the before and after target pictures to me, and I’ll give you an instant credit for $17 for any of my other gun training products.
The way I see it, if you’re committed enough to go through the challenge, and getting the jolt of thrill from seeing it work… you’re someone I want out there packing.
Because you can make a difference if you needed to.
So I know you’ll want to keep improving, and getting $17 off of any of my other trainings will help.
These drills have been proven to work by the apex of elite shooters . The ONLY way that you won’t shoot better after taking The 21 Day Alpha-Shooter Challenge is if you make the choice to refuse to train.
And, actually, if you’re the kind of weak-willed person who might roll over, give up, I doubt you’d take the time to read this far.
But if you are, then please don’t waste your time or mine by joining the challenge in the first place.
Joining and doing nothing won’t do a thing in a firefight… even though it could give you an emotional high right now.
But, my hunch is you’re the type of person who values a higher skill-set with your weapon, and I think it’s safe to say that you and I are cut from the same cloth.
You seem determined to become a better shooter, and seem willing to put in 15 minutes per day.
And you wouldn’t shenanigans like that on a fellow shooter. :)
Here’s to better shooting and tighter groups in three weeks,
P.S. I can’t guarantee the same $17 deal will be available tomorrow. If you can’t start today, no big deal, you can join today and start any time you like. Just look for the special link to start the automated process that delivers the challenge. Keep it handy too… you can do the challenge as many times as you want… for LIFE.
-Won’t Dry Fire Hurt My Gun?
Answer: If your gun is a quality factory made (preferably US, Israeli, or European made) handgun that was made since Reagan beat Carter and is a center-fire (not rimfire like .22), then you’re good to go. In fact, many handgun manuals explicitly say that it’s fine to dry fire. If you have any doubts, read your manual, contact the manufacturer, or ask a local gunsmith.
-I’ve trained with the best instructor at the best school in the world. Are you going to try to change my technique?
Answer: No. The 21 Day Alpha-Shooter Challenge or Dry Fire Training Cards will not replace current techniques that you have. They are not dogmatic and if you’d compare them to a country, they’d most resemble Switzerland–everyone gets along with Switzerland. The 21 Day Alpha-Shooter Challenge was designed so that every single instructor and school in the country can confidently sell them with the knowledge that the drills will help their students. In fact, I’m open to making custom decks for schools that are interested in having their branding and verbiage on the cards.
The purpose of The 21 Day Alpha-Shooter Challenge isn’t to teach technique, it’s to help you take the best technique that you already know and help you develop neural pathways so that you can execute solid fundamentals (rather than spraying and praying) under stress.
-I’m a newbie shooter. Will The 21 Day Alpha-Shooter Challenge work for me?
-I’m a special forces firearms instructor at the Special Warfare Center and School. How in the heck will your challenge help a bad ass like me?
Answer: The 21 Day Alpha-Shooter Challenge and Dry Fire Training Cards will help any shooter who wants to improve their speed, accuracy, and precision. One problem with traditional dry fire training is that if you do the same dry fire training all the time, the mind learns to filter it out and the neural pathways don’t translate over to live fire.
The variety of exercises you’ll get and the multifaceted approach means that your mind will get enough variety to be stimulated and for growth to keep happening.
Dry Fire Training Cards are designed to work best after a shooter has received SOME instruction from a qualified instructor…preferably an NRA, law enforcement, or military instructor with proper emphasis on safety and correct form.
This means that if you’ve trained at high end national schools like Frontsight, Gunsite, Suarez, Sig, ICE, Blackwater/Xe/Academi, Costa Ludas, Thunder Ranch, or any of the thousands of elite local trainers across the country, these cards will help drive home the lessons you paid to learn. Put another way, they’ll convert the techniques that you paid to learn and know in your head into skills that you can actually depend on under stress.
-I’m in horrible shape. Will The 21 Day Alpha-Shooter Challenge still work for me?
-I’ve got nerve/muscle issues that cause the shakes. Will The 21 Day Alpha-Shooter Challenge work for me?
-I’m a world champion fitness guru. Will your 21 Day Alpha-Shooter Challenge and Dry Fire Training Cards work for me?
-I have a non-functional/amputated limb. Will your 21 Day Alpha-Shooter Challenge work for me?
Answer: The 21 Day Alpha-Shooter Challenge is not dogmatic and users can alter the drills so that they are more or less challenging without compromising the benefits of the drills. As you find drills that work particularly good for you, I’d ask that you email them to me so that I can share them with others.
Every single person is going to have a performance ceiling. If you’ve got the shakes or are in your 80s and out of shape, your groups won’t be as fast, tight, and accurate as if you were in the best shape of your life, but the drills WILL still help you shoot better.
A lot of shooters that I know (my 77 year old mother included) can’t shoot as much as they like anymore because of hand and wrist pain, but still view their firearms as a primary self-defense tool. Dry fire is a perfect tool for people in this situation.
-Is The 21 Day Alpha-Shooter Challenge safe?
-Won’t I put a hole in my TV if I do dry fire?
Answer: In this day and age, nothing is safe. If you try to eat Dry Fire Training Cards, you could choke, get indigestion, or some other crazy problem. You could get a paper cut from Dry Fire Training Cards. If you roll a card up, you could probably shove it in your ear and do some pretty good damage. I’m not joking with these examples—simply highlighting how warped our society has become in regards to “safety” and blame. In short, they’re not safe and if that’s a concern, you probably shouldn’t buy them.
Using The 21 Day Alpha-Shooter Challenge and Dry Fire Training Cards is another matter. By definition, dry fire training is responsible training with a weapon platform without any ammunition present or training, an inert weapon platform, or with a simulated weapon platform. You can still get hurt if you fall on it, trip and fall while doing a drill, etc.
But, if you have a negligent discharge during your training, then you weren’t doing dry fire. Dry fire is responsible training with a weapon platform without any ammunition present, an inert weapon platform, or training with a simulated weapon platform. If a live round of ammunition gets introduced into the mix, it is not dry fire and it is not an accident—it’s negligence and it’s your responsibility to keep it from happening.
When you join The 21 Day Alpha-Shooter Challenge, I’ll share a handful of quick resources with you for safer dry fire training, but it’s important to remember that the purpose of a firearm is to project massive kinetic force and penetrate objects at a distance and anything you do with a firearm includes a significant amount of risk.
Will you sell these to kids under 18/21?
Answer: Adults who own firearms should have all firearms in their house secured so that unauthorized users can’t access them. It is their choice and responsibility, not mine or the cards, to determine who has access to the firearms. That being said, the drills can be done with inert training platforms like blue guns, SIRTs, or even kinetic platforms like airsoft (with the approval and supervision of the parent).
In addition, once you’ve done the drills for real and can see yourself doing the drill in your mind, Dry Fire Training Cards can be used for mental rehearsal without any platform whatsoever—just by going through the drills in your head. In fact, mental imagery (without physical movement) is a way that you can do firearms training on ANY commercial airline flight in the world—or even while you’re going through airport security…that is, until they start arresting people for thought crimes.
Will The 21 Day Alpha-Shooter Challenge work with revolvers?
Answer: The terminology used in Dry Fire Training Cards is directed towards semi-automatic firearms shooters because that is what most people carry for self-defense purposes. Again, since the cards are fundamental and not dogmatic, they will work for revolvers as well as they work for semi-automatics. A few of the cards won’t be applicable (like malfunction drills) but the majority will be.
-I’m an instructor and I want to give/sell Dry Fire Training Cards to my students so they can retain the skills that I teach them after class. Can I buy cards at wholesale?
-I own a gun store/sporting goods store/internet store/gun show table and I’d love to sell Dry Fire Training Cards. Can I buy cards at wholesale?
Answer: YES! We love our resellers and have a number of high quality physical products that you can profitably sell. Simply contact Evan at wholesale at surviveinplace.com (get rid of the spaces and replace “at” with @) and he’ll get you pricing.
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